Success Stories, By Business Problem

Alignment

• Computer Sciences Corporation
  Summary : CSC, NetApp, Cisco, and BMC use a serious game to help deliver a challenging project faster.
• Deloitte
  Summary : Deloitte uses a video game to get quantified, objective insights into whether job candidates have the skills and personality traits the company wants.
• Millennium Challenge 2002
  Summary : The US military simulates a conflict with Iran, with surprising results.
• Scrum Alliance
  Summary : The Scrum Alliance uses a serious game to test Agile skills and determine whether teams understand Agile the same way.
• Serena
  Summary : Serena uses serious games to ensure their salespeople understand their customers.
• Serious Mind Games
  Summary : Marriage and family therapists use serious games to help clients in treatment.Summary : Marriage and family therapists use serious games to help clients in treatment.
• US Department Of Defense
  Summary : The US Department Of Defense is one of the earliest and most enthusiastic serious game practitioners.
• VersionOne
  Summary : VersionOne adds a serious game to help software developers improve team productivity.

• Cisco
  Summary : A serious game communicates why Cisco is a networking innovator.
• IBM CityOne
  Summary : IBM uses a city builder simulation to explain its Smarter Planet initiative.
• mtvU (MTV University)
  Summary : A serious game helps raise awareness about the crisis in Darfur.
• US Army, America’s Army video game
  Summary : The US Army uses a video game as a communications and recruitment tool.Summary : The US Army uses a video game as a communications and recruitment tool.

• Kriegspiel
  Summary : A Prussian officer invents a teaching game now used in militaries worldwide.Summary : A Prussian officer invents a teaching game now used in militaries worldwide.
• McGill University
  Summary : A crisis simulation teaches McGill University journalism students about the practical and ethical challenges facing journalists in a war zone.
• Megagames
  Summary : Megagames throw players into multiple teams, often representing people dealing with a crisis.Summary : Megagames throw players into multiple teams, often representing people dealing with a crisis.
• MIT Sloan School Of Management
  Summary : MIT's Beer Game teaches the challenges of supply chain management.
• NATO stability operation simulation
  Summary : A NATO training class uses a simulation of a crisis in a fragile, divided country.Summary : A NATO training class uses a simulation of a crisis in a fragile, divided country.Summary : A NATO training class uses a simulation of a crisis in a fragile, divided country.
• Scrum Alliance
  Summary : The Scrum Alliance uses a serious game to test Agile skills and determine whether teams understand Agile the same way.
• Serena
  Summary : Serena uses serious games to ensure their salespeople understand their customers.
• US Army, America’s Army video game
  Summary : The US Army uses a video game as a communications and recruitment tool.Summary : The US Army uses a video game as a communications and recruitment tool.
• US Department Of Defense
  Summary : The US Department Of Defense is one of the earliest and most enthusiastic serious game practitioners.
• X-Plane
  Summary : The X-Plane simulator teaches pilots how to fly a wide variety of aircraft.

• City of San Jose
  Summary : Faced with a budget crisis, the City of San Jose uses a serious game to collaborate with the community on making the hard choices.
• US Army, America’s Army video game
  Summary : The US Army uses a video game as a communications and recruitment tool.Summary : The US Army uses a video game as a communications and recruitment tool.

• Brocade
  Summary : Brocade uses serious games to collaborate and innovate across distances.Summary : Brocade uses serious games to collaborate and innovate across distances.
• Kaiser Permanente
  Summary : Kaiser developers its own game to foster innovation.
• Kriegspiel
  Summary : A Prussian officer invents a teaching game now used in militaries worldwide.Summary : A Prussian officer invents a teaching game now used in militaries worldwide.
• Megagames
  Summary : Megagames throw players into multiple teams, often representing people dealing with a crisis.Summary : Megagames throw players into multiple teams, often representing people dealing with a crisis.
• Millennium Challenge 2002
  Summary : The US military simulates a conflict with Iran, with surprising results.
• NCSA
  Summary : A web-based service for connecting high school athletes to college recruiters uses serious games to guide important product decisions.
• Oracle
  Summary : An Oracle product team uses a serious game to generate new feature ideas and assess which will be most valuable for the customer.
• Qualcomm
  Summary : Qualcomm uses serious games to keep pace with the demands of a rapidly changing technology market.
• Reed Elsevier
  Summary : Reed Elsevier regularly uses serious games to generate and assess new product ideas.
• University of Washington
  Summary : A serious game helps scientists solve a knotty biochemical puzzle.
• US Department Of Defense
  Summary : The US Department Of Defense is one of the earliest and most enthusiastic serious game practitioners.
• Verisign
  Summary : VeriSign uses a serious game to generate ideas for improving customer service. In the process, it learned about the challenges facing a global organization.

• Biogen
  Summary : Biogen uses a game to simulate entering a new market.
• Brocade
  Summary : Brocade uses serious games to collaborate and innovate across distances.Summary : Brocade uses serious games to collaborate and innovate across distances.
• BuyerZone
  Summary : BuyerZone uses a serious game to prioritize features when re-writing its web application from scratch.
• Caterpillar
  Summary : Caterpillar uses a game to peek into its future market.
• ConAgra
  Summary : A serious game gives ConAgra a peek at the future competitive landscape.
• Deloitte
  Summary : Deloitte uses a video game to get quantified, objective insights into whether job candidates have the skills and personality traits the company wants.
• EFI
  Summary : Serious games help teams at EFI apply lessons learned to the next product development cycle.
• Embase (division of Elsevier B.V.)
  Summary : Embase uses a serious game to connect with customers at a trade show.
• Major European bank (name withheld)
  Summary : A bank uses a game to anticipate future risks and threats.
• NCSA
  Summary : A web-based service for connecting high school athletes to college recruiters uses serious games to guide important product decisions.
• Oracle
  Summary : An Oracle product team uses a serious game to generate new feature ideas and assess which will be most valuable for the customer.
• Qualcomm
  Summary : Qualcomm uses serious games to keep pace with the demands of a rapidly changing technology market.
• Reed Elsevier
  Summary : Reed Elsevier regularly uses serious games to generate and assess new product ideas.
• Serious Mind Games
  Summary : Marriage and family therapists use serious games to help clients in treatment.Summary : Marriage and family therapists use serious games to help clients in treatment.
• US Department Of Defense
  Summary : The US Department Of Defense is one of the earliest and most enthusiastic serious game practitioners.
• Verisign
  Summary : VeriSign uses a serious game to generate ideas for improving customer service. In the process, it learned about the challenges facing a global organization.

• BuyerZone
  Summary : BuyerZone uses a serious game to prioritize features when re-writing its web application from scratch.
• Computer Sciences Corporation
  Summary : CSC, NetApp, Cisco, and BMC use a serious game to help deliver a challenging project faster.
• Microsoft
  Summary : Microsoft uses gameification to motivate employees to take on routine but necessary tasks.
• VersionOne
  Summary : VersionOne adds a serious game to help software developers improve team productivity.