Author Archives: Tom Grant
ConAgra
Business problems: Alignment Insights Serious games used: Business wargame In 1992, the new CEO of ConAgra pondered the future of the company. Were the separate business units going to be competitive over the next decade? In the years to come, … Continue reading
City of San Jose
Business problem: Engagement Serious games used: Buy A Feature Summary: In 2011, the City of San Jose faced a serious budget shortfall, not an unusual situation for many cities over the last several years. What was different in San Jose’s … Continue reading
Posted in Engagement
Tagged budget, Buy A Feature, politics, San Jose
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Qualcomm
Business problems: Ideation Insights Serious games used: Product Box For years, QUALCOMM has leveraged several Innovation Games to: Better understand how customers use its products, so they can make effective roadmap and strategy decisions Identify key marketing messages for the … Continue reading
