Category Archives: Engagement
US Army, America’s Army video game
Business problems: Communication Education Engagement Games used: Video game, first-person shooter In the US Army’s ongoing attempt to recruit and then train smarter soldiers, video games have been one of the most effective tools ever. Due in large part to … Continue reading
Posted in Communication, Education, Engagement
Tagged america's army, branding, first person shooter, recruitment, us army, video game
Comments Off on US Army, America’s Army video game
City of San Jose
Business problem: Engagement Serious games used: Buy A Feature Summary: In 2011, the City of San Jose faced a serious budget shortfall, not an unusual situation for many cities over the last several years. What was different in San Jose’s … Continue reading
Posted in Engagement
Tagged budget, Buy A Feature, politics, San Jose
Comments Off on City of San Jose