Category Archives: Ideation

Generating new ideas and options that you might otherwise have missed.

Verisign

Posted on November 5, 2012 by Tom Grant

Business problems: Ideation Insights Serious games used: Buy A Feature When it came to generating ideas for internal IT projects to improve customer support, VeriSign faced a common challenge for organizations with many employees distributed across the globe: Many good … Continue reading →

Posted in Ideation, Insights | Tagged , , | Comments Off on Verisign

Qualcomm

Posted on October 30, 2012 by Tom Grant

 Business problems: Ideation Insights Serious games used: Product Box For years, QUALCOMM has leveraged several Innovation Games to: Better understand how customers use its products, so they can make effective roadmap and strategy decisions Identify key marketing messages for the … Continue reading →

Posted in Ideation, Insights | Tagged , | Comments Off on Qualcomm