Category Archives: Motivation
Howard Dean For Iowa
In 2003, the Howard Dean campaign hired designers Ian Bogost and Gonzala Frasca to create a game to help Dean supporters better understand and organize pre-caucus campaigning in Iowa. The game would use graphic elements to help volunteers see how … Continue reading
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Ribbon Hero
One of Microsoft’s less successful efforts to teach customers how to use the Microsoft Office productivity tools (Word, Excel, and PowerPoint) was the infamous Clippy, the animated character who popped up to offer advice on how to use Office. Even … Continue reading
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Tagged gamification, microsoft, microsoft office, ribbon hero
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Language Quality Game
The Language Quality Game is one of several gameification projects at Microsoft. When a software company like Microsoft ships software worldwide, it must translate the text in the software into many languages. Shipping on time to international markets depends on … Continue reading
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Tagged gameification, language quality game, microsoft
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