Players start with a blank box (it can be a a cereal box covered with plain paper), and a set of markers. The object of the game is to summarize the traits of a product or service, such as what it does, how it benefits someone, etc. – within the limited space of the box’s surface.
Product Box forces players to get to the heart of the values that a product or service provides. With limited space, they must be sparing in their choice of details. They also have to be thoughtful in their wording: what statements best evoke the reasons why someone might want to use the product or service?
Product Box players usually preserve the boxes they create. The box provides a point of reference for everyone involved in creating, selling, or supporting the product or service.
For more information…
Description of Product Box on the Innovation Games web site.
Blog post discussing the use of Product Box in Agile software development.
