Tag Archives: innovation games

Game Designers Are Made, Not Born

One of the major topics of this blog is game design. It’s an important concern for any game, serious or otherwise, but especially for serious games. Here are a few reasons why: The mechanics create the experience. Game design is … Continue reading

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Brocade

Business problems: Ideation Insights Serious games used: Buy A Feature, Speedboat, Prune The Product Tree, Remember The Future For a company like Brocade, collaborating with customers is a challenge. As a large company providing technology for data center consolidation, network … Continue reading

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BuyerZone

Business problem: Insights Productivity Serious games used: Product Box Software that has been in production for a long time often needs a re-write. There is a need to catch up with the current technology, or it needs improvements in how … Continue reading

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Oracle

Business problem: Ideation Insights Games used: Prune The Product Tree One of Oracle’s product development groups faced a typical challenge in software companies: the conversation with customers about new features wasn’t getting to the heart of what they wanted. The … Continue reading

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Scrum Alliance

Business problem: Alignment Education Serious games used: Knowsy An increasing number of software development teams are taking an Agile approach. This methodology fundamentally changes the way that teams of software developers collaborate, both with other team members and with people … Continue reading

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