Author Archives: Tom Grant
Reed Elsevier
Business problem: Insights Ideation Serious game(s) used: Product Box Reed Elsevier is provider of information solutions to professionals in the fields of science, medical risk, the law, and business. The company uses serious games to engage both internal stakeholders and external … Continue reading
Posted in Ideation, Insights
Tagged ideas, product box, reed elsevier, research
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Oracle
Business problem: Ideation Insights Games used: Prune The Product Tree One of Oracle’s product development groups faced a typical challenge in software companies: the conversation with customers about new features wasn’t getting to the heart of what they wanted. The … Continue reading
Posted in Ideation, Insights
Tagged innovation games, oracle, prune the product tree, software
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Cisco
Business problem: Communication Serious games used: Cisco myPlanNet In 2009, Cisco’s marketing division ran a contest, asking for the most innovative ways of creating a big splash around the company’s 25th anniversary. The winner of this contest was CiscomyPlanNet, a Sim … Continue reading
Posted in Communication, Persuasion, Simulations
Tagged cisco, marketing, myplannet, simulation
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Scrum Alliance
Business problem: Alignment Education Serious games used: Knowsy An increasing number of software development teams are taking an Agile approach. This methodology fundamentally changes the way that teams of software developers collaborate, both with other team members and with people … Continue reading
Posted in Alignment, Education
Tagged agile, innovation games, knowsy, scrum alliance
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Millennium Challenge 2002
Business problem: Alignment Ideation Serious games used: Millennium Challenge 2002 The US Department of Defense’s Millennium Challenge 2002 wargame is a good example of how the military employs serious games to anticipate future conflicts and explore options. Millennium Challenge 2002 … Continue reading
Posted in Alignment, Ideation
Tagged computer wargame, government, military, military wargame, millennium challenge 2002, simulation
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University of Washington
Business problem: Ideation Serious game used: Foldit (a game created by a University of Washington research team). Summary: A team of researchers wanted to unlock the problem of protein folding (how do our bodies build proteins). Instead of posing this question … Continue reading
Posted in Ideation
Tagged biology, foldit, simulation, University of Washington
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EFI
Business problem: Insights Serious games used: Product Box EFI is in the printing business, producing both the hardware and software needed to print and manage documents. With multiple product lines sold across international markets, product development teams have a lot … Continue reading
IBM CityOne
Business problem: Communication Serious game used: IBM CityOne Summary: IBM needed a way to convey the choices that city planners face, such as improving water quality without drastically increasing costs. In the process, IBM would position itself as a thought leader … Continue reading
Posted in Communication
Tagged city, cityone, ibm, marketing, simulation
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VersionOne
Business problem: Productivity Games used: Buy A Feature VersionOne produces tools that support Agile software development teams. The company is keenly aware of the challenges that face these teams, including the need for retrospectives, regular sessions for frank self-criticism, and … Continue reading
Posted in Alignment, Productivity
Tagged agile, Buy A Feature, retrospectives, speedboat, versionone
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Verisign
Business problems: Ideation Insights Serious games used: Buy A Feature When it came to generating ideas for internal IT projects to improve customer support, VeriSign faced a common challenge for organizations with many employees distributed across the globe: Many good … Continue reading
Posted in Ideation, Insights
Tagged Buy A Feature, customer service, verisign
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