Tag Archives: marketing

Cisco

Posted on November 12, 2012 by Tom Grant

Business problem: Communication Serious games used: Cisco myPlanNet In 2009, Cisco’s marketing division ran a contest, asking for the most innovative ways of creating a big splash around the company’s 25th anniversary. The winner of this contest was CiscomyPlanNet, a Sim … Continue reading →

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IBM CityOne

Posted on November 5, 2012 by Tom Grant

Business problem:  Communication Serious game used:  IBM CityOne Summary:  IBM needed a way to convey the choices that city planners face, such as improving water quality without drastically increasing costs. In the process, IBM would position itself as a thought leader … Continue reading →

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